FeedBurner is a web feed management provider launched in 2004. FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers. Services provided to publishers include traffic analysis and an optional advertising system. Users can find out how many people have subscribed to their feeds and with what service/program they subscribed.
You may want to use FeedBurner to power your feeds and make them available for everyone to subscribe to. FeedBurner is sometimes preferred for serving feeds as it has detailed statistics and display options such as sharing buttons.
FeedBurner is an external service owned by Google and is in no way associated with the WordPress project.
Why FeedBurner is Important for Bloggers?
FeedBurner is a free service that is loaded with options that you do not get with the default WordPress feed. Some of the features include:
- Statistics about your RSS Subscribers so you can analyze and optimize your blog posts.
- Give your users multiple options to subscribe such as Email, and other feed-readers (Netvibes, Google etc).
- Social Proof (Subscriber count)
- Option to customize your feeds such as modify post headings, branding and more.
- Option to ping various feed-reading services once you publish your posts.
- Integrate Google Adsense to monetize your RSS feeds.
- And more…
Setting up Your FeedBurner for WordPress feeds
First you will need to have a Google account (any gmail account will work). In the first step, you will type the link to your WordPress Blog Feed. If you have SEO Friendly WordPress URL Structure, then your feed link should be like yourdomain.com/feed/.
In step 2, you will choose the title of your Feed and the address of your feed. It is advised to keep the title of your feed the same as your blog. It is best to keep your feed address short and memorable.
Technically your feeds are created, so you don’t need to follow the steps any more. Click on the Skip directly to Feed Management. You will see a page with a link to tons of blogging platforms.Ignore all that and just click on the optimize tab. we will work on optimizing your WordPress Blog Feed. You need to make sure that you have Browser Friendly option activated, Smart Feed activated, and FeedFlare activated. You can activate other services if you want, but these 3 services are a must have. BrowserFriendly makes subscribing much simpler. SmartFeed ensures maximum compatibility with all feed reader applications. FeedFlare builds interactivity into posts by adding email this and other sharing options.
After optimize just do publicize, monetize, troubleshootize. Once you have done all these steps, you can click on the Analyze tab. Most likely you will see a screen like the one below because the stats are not recorded. Give it up to 24 hours and you will start seeing numbers there. Use the subscriber count, clicks and other useful data to improve your blog. See what your users like and don’t like with this stats, and then focus on the type of posts that your users like and enjoy.
There is also a published post about Google Search Console: An Introduction, which is related to Search Engine Optimization. The Visitors please Suggest your comments and can ask queries related to these posts.